(Po)kažite mi šta je kič
photo: Senja Vild
|Show/Tell Me What Is Kitsch
Based on my experience of living in Yugoslavia/Serbia and the United States, and contrasting the two cultures, I noticed that the word “kitsch” (kič) is much more in everyday use in Serbia, and I suppose in the countries of the former Yugoslavia. The use of “kitsch” in American culture, is mostly done in the context of cultural critique. The term has been written about a lot, it has been historicized and well defined, but there’s not much of it in everyday speech.
“Kitsch” in everyday use is a judgment, and therefore it performs an action in social reality. It is used as a self-explanatory label, without further clarification about what its meaning. For this same reason I don’t offer any kind of interpretation or definition of the word here. The meaning of the word will be defined through its use.
Visitors are invited to use stickers to perform “kitsch” labeling. You can label something “kitch” with an actual printed sticker, or with a hashtag #kič online. Photo/video documents of the usage, online hash tagging and examples of kitsch can be posted on "What is Kitsch?" Facebook page.
PDF stickers for printing
This work is part of the "Who Gave You All These Words When You Don't Know How To Use Them" show at the Navigator gallery
in Belgrade (4-17 February 2017).
Author: Aleksandar Maćašev
Advisor for kitsch: Branislav Dimitrijević
Curator: Mia David
Production: Navigator gallery
|© 2017 Aleksandar Maćašev