(Po)kažite mi šta je kič

Iz iskustva života u Jugoslaviji/Srbiji i SAD i poređenja kulturnih okruženja primetio sam da se reč “kič” mnogo češće koristi u svakodnevnom govoru u Srbiji, a pretpostavljam i na teritoriji nekadašnje Jugoslavije. Kič (kitsch) se u engleskom jeziku, a konkretno u američkoj kulturi, uglavnom upotrebljava u praksi kulturne kritike. Promišljen je i istorizovan, relativno je dobro definisan i o njemu se dosta pisalo, ali ga malo ima u svakodnevnoj upotrebi.

Pretpostavka je da reč “kič” nosi sa sobom vrednosni sud i da time vrši radnju u društvenom okruženju. Uglavnom se koristi bez nekakvog daljeg objašnjenja, kao samopodrazumevajuća nalepnica. Iz istog razloga ne nudim nikakvo unapred definisano značenje same reči. Značenje će se artikulisati upotrebom.

Posetioci su pozvani da upotrebe nalepnice i da samom upotrebom pokažu šta je kič. Intervencija se može obaviti fizičkom nalepnicom dostupnoj u galeriji ili online hashtag nalepnicom (#kič). Foto/video dokumenti intervencija, online nalepnice (#kič) i primeri upotrebe reči mogu biti priloženi na "Šta je kič?" Facebok stranicu.

PDF nalepnica za štampu


Rad je deo izložbe "Ko ti je dao sve te reči kad ne znaš da ih koristiš" u Navigator galeriji
u Beogradu (4-17. februar 2017).
Autor: Aleksandar Maćašev
Savetnik za kič: Branislav Dimitrijević
Kurator izložbe: Mia David
Produkcija: Navigator galerija















photo: Senja Vild





Show/Tell Me What Is Kitsch

Based on my experience of living in Yugoslavia/Serbia and the United States, and contrasting the two cultures, I noticed that the word “kitsch” (kič) is much more in everyday use in Serbia, and I suppose in the countries of the former Yugoslavia. The use of “kitsch” in American culture, is mostly done in the context of cultural critique. The term has been written about a lot, it has been historicized and well defined, but there’s not much of it in everyday speech.

“Kitsch” in everyday use is a judgment, and therefore it performs an action in social reality. It is used as a self-explanatory label, without further clarification about what its meaning. For this same reason I don’t offer any kind of interpretation or definition of the word here. The meaning of the word will be defined through its use.

Visitors are invited to use stickers to perform “kitsch” labeling. You can label something “kitch” with an actual printed sticker, or with a hashtag #kič online. Photo/video documents of the usage, online hash tagging and examples of kitsch can be posted on "What is Kitsch?" Facebook page.

PDF stickers for printing


This work is part of the "Who Gave You All These Words When You Don't Know How To Use Them" show at the Navigator gallery
in Belgrade (4-17 February 2017).
Author: Aleksandar Maćašev
Advisor for kitsch: Branislav Dimitrijević
Curator: Mia David
Production: Navigator gallery